I see many artificial materials (simulants) being listed as gemstones, and base metal being listed as gold or silver.
The reason this is important, is because these items hold a huge difference in value. For instance, a 1 ct natural diamond may be valued at $5000, where as a 1 ct synthetic (made by man, but has the same chemical, physical and optical properties as the natural stone) might run about $1000. If the material is a simulated (fake, like glue, glass, cubic zirconia, etc and does not have the same chemical, physical and optical properties as a natural diamond) is may only be worth a few cents or a few dollars depending how pretty it is to the beholder.
Same holds true with metals. Gold is trading at
about $1300 per ounce currently. Silver is going for
about $16 per ounce. And base metal is selling at
about $10 per pound or less.
This is very unfair to buyers and honest sellers. Also, it goes against the Federal Trade Commission (FTC) guidelines for jewelry and precious metal.
Could you please escalate this issue to an appropriate person?
Sometimes this is done purposely, and sometimes sellers are just clueless as to what they are selling.