Have you ever posted an item that you were desperate to get rid of, but struggled to sell? Tired of seeing that table listed on your account with no new views? Well, we have a couple solutions to these troubles!
Get that promotion you’ve been wanting!
Promoting an item on OfferUp is a super easy way to improve your chances of selling an item. You can Promote an item by using Bump to boost your item to the top of the search feed, or you can Feature an item for a set period of time.
Featuring your item does just that - it gets its own feature presentation! Feature allows you to have more control over how long your item stays featured. You have the option to Feature the item for 3, 7, or 14 days. The biggest benefit of featuring an item is that your item will now be within the top 50 search results for the length of time you choose. The order might change around, especially if others are also using Feature, but it will stay within those first 50 results. You’ll be able to see that the item has been Promoted, and the days remaining on the Feature within the selling tab.
Want to feature your item? Steps to follow are below!
How to Feature an item
Bump, bump, bump, bump it up!
Bump is a promotion that has been around for a little while now. You may have even used it already! Basically, Bump is an easy way to shoot your item back up to the top of the list. The main differences between Bump and a Feature is that a Bumped item will slowly move down the feed as new items are posted. This is a super easy and quick way to get a bunch of eyes on your item, but it won’t remain in a top search spot for 3, 7, or 14 days like with Feature.
Be sure to check out our Bump blog here.
What have I learned?
I recently did my own little experiment testing out Bump vs. Feature. My test was with some makeup items, which aren’t generally listed in the main feed too often. When I Featured my items, I was able to see them on the main feed for my city for the remainder of my 7-day period. My views for these items would increase at a pretty consistent rate, without any spikes or drop-offs in the view count. After that, I tested out Bump to see what the difference would be. As expected, right when I selected to Bump my item, it shot to the top, which made my views shoot up quickly as well. Within 5 hours or so, there were enough other items posted that pushed my items down just a bit. By the next day, my views stayed pretty static until I bumped the item again. Both options resulted in me receiving quite a few messages and offers, so both resulted in some success for me.
In the future, I think I’ll stick to Bump for the items that I want to get rid of quick, and will Feature the items that I’m not in a rush to sell. I find that Featuring an item could be more beneficial for items that may have a higher price tag or may be rare/collectible.
Have you done your own Bump vs. Feature experiment, or have any experience with promoting your item? We want to hear your stories below
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