You are selling your self, your persona, your lifestyle. Everyone buys everything, how it is sold to them makes them buy it. Amazon sells the same products as your local store, they just deliver it to you same day. Awesome strategy to sell something you would have made a short trip to purchase. So think like Amazon, better yet, do what Amazon can't do and that’s providing your uniqueness to someone you’re about to interact with. People pay for an experience and some pay premium for a unique experience. Don’t think of the sale as a transaction, make it a memorable moment. That experience will be paid forward and it will spread. Maybe you find that niche and own it. All because people like who you are and share that experience with you rather than a dot com.